Enhancing Search for Seamless User Experience fo 350m+ users on SonyLIV Mobile App

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Search on SonyLIV Mobile App

Overview

  • Goal: To enhance the mobile search experience on SonyLiv by optimizing the search interface, improving result accuracy, and making content discovery faster and easier.

    •       Key Highlights

    • Improvement in search efficiency for over 350+ million mobile users.
    • Streamlined navigation for seamless content discovery.
    • Integrated categories and user preferences for personalized suggestions.

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    Client

    SonyLIV

    Category

    Entertainment, B2C

    Contribution

    UX Research, UI Design, Responsive Design, Prototype, Design Handoff

    Team

    1 × product designer, 5 × product managers, 3 × engineers

    Year

    2021

    Impact

  • Search task completion improved by 25%, allowing users to find content more easily.
  • User engagement increased by 15%, as more users explored content through the enhanced search.
  • User satisfaction rose by 20%, reflecting a smoother, more intuitive search experience.
  • Search abandonment dropped by 30%, leading to better content discovery and a more seamless experience.

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    Process

    Initial Wireframes & Prototypes

    • Created low-fidelity wireframes for an enhanced search interface, focusing on simplicity and usability.
    • Prototyped popular search categories and a more visible search bar with voice search functionality.

    Key Design Features

    • Popular Categories: Included trending categories like Movies, Sports, and Games for quick filtering.
    • Personalised Suggestions: Showed suggested content based on viewing history and user preferences.
    • Visual Enhancements: Created and used Intuitive icons for a cleaner interface.

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    Outcome

    Improved Search Success: Search task completion increased by 25%.

    Increased Engagement: Time spent on the app searching for content increased by 15%.

    Better User Satisfaction: User satisfaction surveys showed a 20% improvement in ratings of the search functionality.

    Key Metrics

    • Reduction in Search Abandonment: Dropped from 40% to 10%.
    • Increased Usage: 30% increase in daily search queries due to the improved UX.

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    Next Project

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