Revolutionising e-commerce at Flatlay
Overview
Flatlay is a dynamic social marketplace and publishing platform for creators and brands, worked for 20k+ active users on both the Google Play and App Store. Flatlay's innovative approach to community-driven marketing enables users to curate, share, and monetize product-related content, thereby redefining the landscape of digital commerce.
As a designer at Flatlay, I worked to create an intuitive dashboard for our creator community, improving the user experience and allowing for seamless navigation. The dashboard's success highlights its pivotal role in shaping the Flatlay experience, allowing users to easily discover, collaborate, and monetise their creative endeavors.
Client
Flatlay
Category
Social Commerce, B2C
Contribution
UX Research, UI Design, Prototype, Design Handoff
Team
1 × product designer, 1 × product manager, 1 × engineer
Year
2022
Impact
- I've seen a 30% increase in user engagement, allowing creators to seamlessly curate content.
- Brand collaborations have increased by 25% due to the intuitive design, boosting brand awareness and product visibility.
- With 20k+ downloads, my design has created a thriving community, resulting in meaningful connections and long-term e-commerce growth.
Process
The design process began with extensive user interviews, which gathered information from 4-5 key users to better understand their needs and pain points. Following that, stakeholder meetings were held to ensure alignment on project goals and priorities. The information architecture was meticulously planned to ensure intuitive navigation, followed by the development of user flows to map out creators' interactions with the platform.
Wireframe sketches were then created to help brainstorm ideas and iterate on layout and functionality. These sketches served as the foundation for subsequent visual designs, which refined the aesthetic and user interface elements to create a compelling user experience. Throughout the process, Agile methodology was used to allow for continuous feedback and iterations based on user and stakeholder input.
Upon completion, the design was handed off to developers, accompanied by detailed documentation and assets to guide implementation. Agile principles facilitated seamless collaboration between design and development teams, ensuring that the final product met both user expectations and technical requirements.
Outcome
My involvement in the design of Flatlay's Creator Dashboard provided me with invaluable experience conducting user interviews, collaborating with stakeholders, and implementing Agile methodologies. Wireframes and visual designs helped me improve my ability to translate ideas into intuitive user interfaces, while iterative design processes taught me the value of adaptability and continuous improvement. In all, this project strengthened my understanding of user-centered design principles and emphasised the importance of effective communication and teamwork in delivering successful digital products.
